We listen, innovate and work for you

Our goal is to inspire and make people happier. Our product development starts together with our retailers. We listen, to our partner’s needs, collect local stories and legends. We innovate – figure out a new way of presenting the stories with packaging, and simple design. Our goal is to be a long-time partner for our retailers.

How can we inspire & innovate together?

What would life be like without adventure?

We started publishing a Happy Calendar as 8th-grade students. We have noticed that the people around us are not happy. I didn’t know if it was due to a gray dark winter or something else. We decided that we would make people happy. We’ve released a calendar with one challenge for each day to complete that day. For example, “Hug”, “Smile” or “Drink milk” instead. Small activities to bring the joy of the day. In the first year, we released 1,000 calendars that were all over in a couple of weeks. That is why we decided to continue.

5 years later we changed the name to SEIK Publisher and started publishing other products. We also expanded our reach in the Baltics, Finland and elsewhere in Europe. Our goal in releasing every product is the same – to inspire people, offer adventure and make them happy. We have released over 500 different products.

To this day, we are a small team of young creative people and are constantly looking for new ideas to inspire you.

Rudolf-Gustav Hanni / Founder of SEIK Publisher

Why do we want you to be happy?

Even the ancient Greek philosophers believed that being happy was the most important goal of life. We took it to heart. We create inspiring products to find your way to happiness.

Who do we act for?

We are committed to making every person’s life in the world a little happier. There are many more steps to go there and you can help by sharing us with your loved ones.

How do we really do that?

We have discovered that by living to the fullest every day, undertaking exciting adventures or inspiring your loved ones, it is possible to be happy. That’s why we create our products.

Our values

Being happy starts with small steps

The deeds in the calendars of deeds form a long chain around the world. You could be the person to take that first step.

Every day is an adventure

We started with SEIK with the goal of inspiring and making people around us happy, which has brought us many great adventures and will continue to do so on a daily basis.

Minimalist and Nordic design

We are young and innovative designers. We create our own products, right here in Estonia and with great love.

We’re tracking our footprint

We pack thinly, do not use plastic, recycle as much as possible and are constantly looking for new ways to leave a smaller footprint.

We work with hand picked local stores across Europe

We started as a Student Company Happy Calendar – on every day there is a challange written like “Give a hug” “Give a smile” “Help a neighbour”. First year we sold all of 1000 Happy Calendars and many customers ordered more, but we didn’t have anything left. We were selling in local design stores and bookstores. 6 years after the start, we translated the first products into English, Latvian and Lithuanian and met with the first resellers outside Estonia. A few years later, we also started making products in Finnish.

Today, work for retailers across Europe and beyond. We are working together with local stores across Europe. We give out products in 10+ languages and collaborate with innovative bookstores, design shops, souvenir shops and museums.

We bring our vision to life every day, making people happier and bringing adventures to every day around the world.

We want to innovate together with you

✓  Let’s design local products with unique stories

✓  Make products, that customers are asking from you

✓  Innovate usability and packaging, make praktical & fun

Write us your ideas order a sample

Free & fast delivery

We are packing and shipping most orders on the same day and delivering within 2-4 working days. Stores ordering 100€ or more get free delivery.

Convenient online ordering

In the retailer portal, you have a convenient overview of ordered products, shipments and new products. Place your orders within a few minutes.

We innovate products with you

We are looking for local stories and products to add a new twist. Tell us, what your customers are looking for and we will come up with a bestseller product idea.